Artist Website Privacy Policy

Document: DOC 4 — Standardised Privacy Policy for Artist Websites · Version 1.2

Governing law: UK GDPR · Platform provider: STOODIO LTD

1. Who We Are

This website is operated by the Artist and powered by Stoodio (STOODIO LTD, stoodio.io). The Artist is the data controller for personal data collected via this website. Stoodio acts as a data processor on the Artist's behalf and also as an independent data controller for platform-wide analytics and market intelligence purposes.

For any privacy-related questions, please contact the Artist directly via the contact details on this website, or contact Stoodio at hello@stoodio.io.

2. What Data We Collect

When you visit this website, we may collect the following categories of personal data:

  • Usage data: pages visited, artworks viewed, time spent, referring source
  • Device data: browser type, operating system, screen resolution
  • Location data: approximate geographic location derived from IP address (country and city level)
  • Contact data: name and email address, if you contact the Artist directly
  • Transaction data: if you purchase an artwork, your name, email, and delivery address

3. How We Use Your Data

We use your data for the following purposes:

  • To operate and improve this website
  • To provide the Artist with insights into their audience and artwork engagement
  • To process purchases and communicate with buyers
  • To generate platform-wide market intelligence (by Stoodio, in aggregated and anonymised form)
  • To comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Consent: for analytics and non-essential cookies, where you have given consent via the cookie banner
  • Contract: to fulfil a purchase transaction
  • Legitimate interests: to understand how visitors use this website and to improve it
  • Legal obligation: where required by law

5. Sharing Your Data

We do not sell your personal data. We may share your data with:

  • Stoodio (STOODIO LTD), as our platform provider and data processor
  • Payment processors (Stripe, PayPal) to process transactions
  • Art Sector Partners, but only in aggregated and fully anonymised form — from which no individual can be identified

6. Cookies

This website uses cookies. For full details of the cookies we use, please refer to our Cookie Policy.

7. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Analytics data is retained for a maximum of 24 months. Transaction data is retained for 7 years for legal and accounting purposes.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Object to processing
  • Restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, please contact hello@stoodio.io.

9. What Stoodio Will Never Do

Stoodio will never use artwork images or creative content uploaded to the platform to train artificial intelligence models. Stoodio will never sell individual visitor data to third parties. Your data is used exclusively to support the Artist's professional presence and to improve the platform.

10. Contact and Complaints

If you have any questions about this Privacy Policy, please contact Stoodio at hello@stoodio.io.

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by telephone on 0303 123 1113.